AFRG(a.k.a. AF’sRetailGuide) was first created by Alexandra in the summer of 2023, and has since evolved to be a platform for exploring retail, fashion, art, technology and cyber security through the lens of podcasts, blogs, events, presentations and so much more; with the hope to offer guidance, and build a community well equipped with knowledge about cyber threat trends and risks within the threat landscape (retail within this scope is an umbrella term incorporating grocery, fashion, beauty and cosmetics sectors).

Her platform engages audiences through a variety of media, including podcasts, blogs, events, and presentations, providing guidance and fostering a well-informed community. Alexandra has positioned herself as a trusted authority who bridges the gap between digital innovation and consumer trends. She navigates complex topics such as the rise of digital influencers in retail marketing and the increasing prevalence of cyber scams with finesse, making these issues accessible and understandable to her audience. AFRG is quickly becoming the go-to source for cutting-edge insights into the latest tech trends reshaping retail, the mysteries of the metaverse, and essential tips on cyber security.

Alexandra’s public speaking engagements are more than just informative; they are transformative experiences designed to empower her audience. She offers tailored public speaking coaching for young professionals in the cyber, tech, and consumer sectors, guiding them through the complexities of these industries. Through her public speaking, workshops, panel discussions, and mentorship programmes, Alexandra tirelessly works to inspire and equip others with the skills and confidence needed to thrive. Whether addressing a room full of industry experts or mentoring a young professional just starting their journey, Alexandra delivers a message of empowerment, innovation, and resilience, making her an exceptional choice as a motivational speaker.

Her role as author and curator, Alexandra emerges as a trusted authority, bridging the gap between digital innovation and consumer trends. From the rise of ‘digital influencers’ in retail marketing to the evolving landscape of cyber scams, she navigates the complex terrain with finesse.