AFRG CLUB

AFRG CLUB

AF’sRetailGuide / AFRG CLUB is an educational platform and global community offering invaluable insights and reporting for the general cyber security industry, with a spotlight on retail and fashion both domestically and worldwide.

1-1 mentoring and public speaking services cater to a broader demographic, comprising individuals and corporate teams eager to develop their confidence, mindfulness, and strategic business skills.

The target audience for AFRG (AF'sRetailGuide), includes professionals and companies operating within the retail and fashion industries who are seeking to enhance their cyber security knowledge and practices. This extends to IT and cyber security professionals looking to specialise in these sectors, retail executives aiming to understand the nuances of cyber threats, and fashion entrepreneurs who must protect their online presence. Additionally, Alexandra’s educational platform attracts art and technology enthusiasts interested in the intersection of these fields with cyber security.

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developed by Alexandra F. The Retail Guide serves as your beacon FOR:

As a seasoned Cyber Security Expert based in London, Alexandra has dedicated her career to mastering cyber threat intelligence (CTI), becoming deeply conversant with the intricacies of safeguarding digital information. Alexandra’s journey led her to establish AFRG (AF'sRetailGuide) in 2024, a pioneering educational platform merging knowledge of retail, fashion, art, technology, and cyber security. This diverse blend of interests was recently showcased in Alexandra’s TEDx Talk in London, where she delved into the crucial role of community in an increasingly connected world.

Beyond founding AFRG Club, which serves as a hub for cyber security information with particular emphasis on the retail and fashion sectors globally, Alexandra is also passionate about public speaking and personal development. Alexandra takes great satisfaction in mentoring individuals and groups, offering customised sessions to enhance confidence, mindfulness, and strategic thinking, thereby empowering growth throughout professional journeys and within corporate frameworks.

Written content and trend reports delve deep into the ever-evolving retail threat landscape, spanning fashion, ecommerce, luxury, and beauty. With a keen eye for detail and a focus on research and cyber security, Alexandra offers a unique perspective on industry dynamics and changes.

Fashion

Retail

AFRG BRAND

OPEN TO ALL

AFRG CLUB and NETWORK will provide a seat at the table for EVERYONE to find their voice. It is time we STOP siloing industry professionals and expand our bucket to include all members of the public.

speaker &
mentorship hub

Alongside being an industry insider when it comes to cyber security, fashion and retail trends Alexandra possesses the sometimes difficult to muster confidence to events and mentor those who wish to do the same!

Alexandra offers public speaking coaching for young professionals keen to progress their careers in cyber, tech, and consumer worlds. She is a passionate advocate for young, rising retail, fashion, and cyber professionals who are navigating their way through the challenges of a dominated industry. Through her own ventures in public speaking, delivering presentations, workshops, hosting panel discussions, mentorship programmes, networking events, and awareness campaigns, she tirelessly works to create opportunities and foster an inclusive environment where ALL can thrive and succeed.

AFRG MISSION

EMPLOY Trustworthiness

AFRG will help you strive for change but remain humble enough to give feedback where needed. AFRG will be the authoritative figure for you and build strong connections around the community.

Honour Consistency

AFRG aspire to show up for the community in ways they haven't seen before. Be clear and true with our intentions for you. AFRG will never set unrealistic or unattainable goals in our pursuit to build this community.

Remain Present

AFRG CLUB emerges as your one stop shop, a game changer, present figure in the industry, and a home away from home. AFRG CLUB is here to stay, building long-lasting connections within the industry. EVERYONE is welcome, all audiences = Let's create some magic together.